Sales Gadgets Galore – Helpful or “Time Suck”
By John Geraci & Brad Childress It is no doubt that the methods of selling have shifted dramatically in our digital world. The customer’s buying journey has changed and wants to talk with us much later in their journey while purchasing on a subscription/adoption model vs big bang. With all the information sources available to […]
Creating Cross-Functional Magic
By Stacey Weber I’ve been contemplating the communication skills that product professionals (Product Managers, Product Owners, Product Marketing Managers, etc.) need to succeed. My last post touched on one of those skills – translating between the varied members of our team. Today, I’ve been thinking about the power that lies in your interactions with cross-functional […]
So tell me…… How do you answer the most basic question?
By Rich Nutinsky How often are you asked to describe your product? How much time do you spend re-thinking the product story each time? A big time-saver is to be prepared ahead of time – create it once, and re-use it as and where needed. I spent almost 20 years teaching product professionals the ins […]
Marketing on a Shoestring Budget? Make the right choices!
By Stacey Weber Getting your message to the right people, motivating them to investigate further or to purchase your product, is key to meeting your product’s goals. Most Product Marketing Managers will have to make difficult decisions as they decide where to spend their limited budgets. Do not despair! Marketing can be done on a […]
The only constant is change – How to Handle it Effectively
By Stacey Weber You would think that bit of wisdom – “The only constant is change” – was penned by someone who really understands technology product management and marketing. It wasn’t. People have been dealing with constant change forever – and the Greek philosopher Heraclitus of Ephesus, author of the quote, knew it about 2,500 […]
Getting the Message Right
By Stacey Weber We could have unlimited budget, run every marketing campaign our hearts desire, and still end up missing the market on revenue goals. Without the right message, all of our efforts fall short of their potential. How do we get the message right? How do we find the right things to focus on? […]
Get Better Products With Stories
By Stacey Weber One of the more difficult aspects of product management is figuring out how to communicate effectively with many different types of people. It’s even difficult to get advice in this area, because the people part feels complicated and “messy”. And yet – this is also the most important thing for you to […]
Unlocking the Magic of Business Storytelling: 6 Types of Stories to Elevate Your Brand
In the world of business, storytelling is a superpower. It’s a way to connect with your audience, convey your brand’s values, and inspire action. But not all stories are created equal. To truly captivate your audience and elevate your brand, you need a diverse repertoire of story types. Let’s explore six types of stories you […]
Unlocking the Power of Listening: Addressing Common Inhibitors to Communication
In today’s fast-paced world, effective communication is more important than ever. Yet, despite our best intentions, we often find ourselves facing common inhibitors that hinder our ability to truly listen and understand one another. In this blog post, we’ll explore the importance of addressing these barriers and the transformative impact active listening can have on […]
Crafting Your Storytelling Library: A Guide to Building a Powerful Narrative Repository
In the dynamic landscape of business, the ability to tell compelling stories is a skill that sets successful brands and leaders apart. Stories have the power to engage, inspire, and drive results like no other form of communication. To harness this power consistently, it’s essential to build a storytelling library—a repository of narratives that align […]