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3 Break-Through Ideas That Will Radically Improve Your Customer Conversations

Sales and Services Teams Collaboration: Disconnect to Dynamic Success
Sales and service teams may be aiming for the same goal—satisfied, long-term clients—but too often, they operate independently from one another. This often results in missed opportunities, poor customer service, and diminished customer loyalty. Without a unified approach, client expectations can fall through the cracks, leaving both sales reps and teams scrambling to fix the customer relationship rather than nurturing them, long term. The solution to this is simple. We...

Sales And Service Collaboration, From Nice to Have to Must Have?
In the business world, sales teams and customer support teams work hand-in-hand to create better customer experiences and more room for revenue growth. Together, they form a dynamic partnership that fosters collaboration and encourages new ideas. However, too often, sales and customer service teams operate in silos, missing valuable opportunities to align their goals and efforts. The result? Unfulfilled customer expectations and reduced customer retention rates. One common issue companies...

The Power of Business Storytelling: Case Studies, and Best Practices
Storytelling is a great tool for connecting with your audience. Good business storytelling not only allows you to speak to your audience in an engaging way, it also allows you to connect with them emotionally. How can you utilize storytelling’s power in your business to capture attention and build trust? We have a few thoughts that will transform how you tell a good story. By the end of this post,...

Efficiency or Effectiveness? It’s all about the People!
By John Geraci & Brad Childress In our previous post we commented on the proliferation of sales tools and technologies that have hit the market in the last several years. We questioned the effectiveness of these tools in general and challenged all of you to test this to determine if your sales teams were really using them. We think not and recommend turbocharging these efforts another way. Brad is known...

Sales Gadgets Galore - Helpful or “Time Suck”
By John Geraci & Brad Childress It is no doubt that the methods of selling have shifted dramatically in our digital world. The customer’s buying journey has changed and wants to talk with us much later in their journey while purchasing on a subscription/adoption model vs big bang. With all the information sources available to them on us and our competitors, they can do more research and have knowledge about...

Stop Convincing, Start Connecting and Inspiring
The Power of the Subconscious Mind The subconscious mind is working all the time. Every piece of information that you have ever smelled, touched, felt, heard, seen, or talked about is stored in your subconscious mind. That is billions, or even trillions, of bits of data living in every single person’s mind, below the surface. This information affect us more than we know; after all, it is subconscious. However, the...

The Subconscious Mind and Business Relationships
Today’s workplace is fast-paced. Understanding the effect of the subconscious mind on business relationships is crucial. It can play a key role in improving communication and productivity. This article explores how our subconscious influences work environments. It provides practical ways to use the subconscious mind to improve business relationships. Understanding the Subconscious Mind The subconscious mind drives many of our automatic behaviors and ingrained skills. The conscious mind controls deliberate...

A CEO's Journey from Military Roots to Revolutionizing Communication with CI2 Advisors
Host Sydney Haynes sits down with John Geraci, the CEO and founder of CI2 Advisors, for an insightful conversation. Explore John's journey from a military background to the software industry, and the birth of CI2 Advisors as a response to the evolving landscape of work.

The Efficacy of Business Storytelling: A Catalyst for Success
In the realm of business, where data-driven decisions and analytical thinking often take the forefront, there exists an art form that has the power to captivate, engage, and inspire like no other: business storytelling. Beyond mere words on a page or a captivating narrative, business storytelling is a strategic tool that can transform how you connect with your audience, drive your brand’s message, and ultimately, achieve success. 1. Engaging Your...
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