transform the way you build relationships with stories

We help customer facing, product management/marketing, and internal teams deliver superior business results by building advanced communication and connection skills.

The ‘Why’ Behind Our Work

We believe the digital revolution is dramatically changing the way we work. All of us are struggling to manage shifting priorities, respond to a bombardment of communications, and connect with collaborators to accelerate business results. In our rush to achieve, it’s easy to miscommunicate – and the digital revolution is causing exponentially more mistakes.

Miscommunications, missed connections, and misunderstandings negatively impact our time, cost, and revenue; even one small miscommunication can cost thousands, possibly millions, in lost productivity. Lost trust lingers, causing further miscommunications. These miscommunications often go unnoticed in the moment, then negatively impact you later – they are “Silent Productivity Killers” (SPKs).

Silent Productivity Killers

Which of these are hurting your productivity enough to take action?

Struggling to articulate value

Customer facing and product management/marketing teams talk at length about their products, features & processes. Messages are uninspiring and seem the same as the competition, wasting time and losing revenue.

Failure to understand customers

Customers are harried but claim they are often misunderstood by suppliers. Missing critical insights leads to poor customer experiences.

Missing revenue opportunities

Today, revenue is a cross-team sport – many are not equipped and fail to identify opportunities to gain or retain business.

Dissatisfied customers

When teams do not communicate well, projects deteriorate, expectations are missed, and reduced customer satisfaction leads to churn.

Cross-team collaboration is harder today

Teams are more distributed, distracted, and disconnected than ever. Ensuring they work together to serve customers and accomplish goals is essential.

Poor results from strategic initiatives

Strategic initiatives are difficult to execute and require stakeholder alignment. Leadership misalignment, resistance to change, and inaction reduce efficiency and derail outcomes.

Breakthrough Ideas That Can Leverage Your Greatest Superpower

Our field research has confirmed that SPKs are draining productivity. At the intersection of major advances in neuroscience and behavioral economics, we discovered three breakthrough ideas about the power of the subconscious mind that will transform the way you connect and communicate. We have developed our Dynamic Relationship Model™ to help you remove these barriers and turbo charge results.

The Subconcious is the Most Powerful
Part of Our Mind

….And we are not speaking to it.

The Subconcious Sabotages Our
Ability to Listen

…And hinders our ability to understand fully.

The Subconconcious Mind Does Not Like to Be Told What to Do

Convincing and persuasion techniques create friction.

The Business Benefits of Eliminating SPKs

Which benefits are important enough to explore change?

Increased Revenue & Margin

Teams learn to have value conversations, connect with customers, and close more opportunities. Product leaders understand the market and make more profitable decisions.

Improved customer experience & lifetime value

Teams that understand and connect better with customers increase NPS and grow customer lifetime value.

Valued employees that are productive and retained

Connected, grateful, and valued employees get more done efficiently and stay longer.

Employee collaboration & connection

Great teamwork comes from clear and effective communication. Curiosity and storytelling change the conversation & fuel the right actions.

Less friction & faster execution

Connecting with others and gaining deeper understanding develops authentic relationships and increases trust, speed, and accuracy.

Services teams become revenue teams

Services organizations are in a unique position to uncover revenue potential but are uncomfortable with these conversations. We help them make this shift.

What Clients Say

Our Clients

The Cost of Miscommunication: Reflecting on its Impact and Opportunities for Improvement

Stacey Wber

Managing Partner
Education:

Stacey has deep experience in product management. After managing products and product management teams for 10 years, she joined Pragmatic Institute (formerly Pragmatic Marketing), teaching thousands of product management professionals the functional skills they needed to manage products in a profitable way. In 2018, she started her own company, Soaring Solutions, LLC, providing custom training development and delivery, coaching, and consulting for Product Management & Marketing teams. Stacey also collaborated to create the Quartz Open Framework, Product Growth Leaders, and Market-Driven Business.

Over these 25 years, Stacey repeatedly noticed that understanding the form and function of the job does not necessarily ensure success in product management. Product professionals also need to understand people — how to form authentic relationships quickly, even in a virtual world. They need to know how to connect and understand their teams and their markets, so they can inspire their companies, their teams, and their market’s buyers, users, and influencers. Stacey became a Managing Partner at CI2 Advisors because their Dynamic Relationship ModelTM will help close this gap, elevating the business outcomes and career trajectory of Product Managers and Product Marketing Managers. She’s excited to help you learn, practice, and apply these “soft skills” for greater alignment, productivity, profitability, and pleasure in your job.

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John Geraci

Founder & Managing Partner
Education:

John had over 40 years of executive leadership before becoming the Founder and CEO of Ci2 Advisors. His prior experiences includes: President at Information Associates, President at BlessingWhite (now GP Strategies), Partner at The Complex Sale, Executive VP at Advent Software, and Managing Partner at Unlimited Connections Consulting. John has also served on the boards of companies like ASM International, TraderTools, and FolioDynamix, as well as being an Advisor to the CEO at SCRA.

When John reflects on his time in executive level leadership, he realizes that effective communication was the leading factor in determining success or failure for business objectives. As the world of work began to change, John knew that communication would be even more difficult to convey effectively, and being about to connect with, understand, and inspire customers would be harder to do than ever – that is why he founded Ci2 Advisors. His passion for this work stems from his belief that when customers feel heard and understood, amazing things can happen within your customer relationships and overall business performance.