Ci2 Advisors

Accelerate your business outcomes by changing the conversation

Leverage the power of storytelling to grow your business.

Customer Growth

Equip your team for the changing conversations that lead to acquisition, retention & growth.

Connected Employees

Build a workplace where employees are aligned and empowered to deliver value.

Organizational Agility

Inspire your team around transformational projects and changing client demands.

The Challenges

If you could improve your team’s performance in these key areas, what difference would it make to your bottom line?

Struggling to articulate value

Sales, services, and customer success teams talk at length about their products, features & processes. Customers are uninspired and uninterested. No value, no connection.

Failure to understand customers

Limited time should not lead to limited understanding of customers. Missing critical insights leads to bad customer experience.

Missing revenue opportunities

Today, revenue is a cross-team sport – many are not equipped and fail to identify opportunities to gain or retain business.

Dissatisfied customers

When teams do not communicate well, projects deteriorate, expectations are missed, and reduced customer satisfaction leads to churn.

Cross-team collaboration is harder today

Teams are more distributed, distracted, and disconnected than ever. Ensuring they work together to serve customers and accomplish goals is essential.

Poor results from strategic initiatives

Strategic initiatives are difficult to execute and require stakeholder alignment. Leadership misalignment, resistance to change, and inaction reduce efficiency and derail outcomes.

Our Clients

The Results

Empower your team to perform where it matters.

Increased Revenue & Margin

Teams learn to have value conversations, connect with customers and close more opportunities.

Improved customer experience & lifetime value

Teams that understand and connect better with customers increase NPS and grow customer lifetime value.

Valued employees that are productive and retained

Connected, grateful, and valued employees get more done efficiently and stay longer.

Employee collaboration & connection

Great teamwork comes from clear and effective communication. Curiosity and storytelling change the conversation & fuel the right actions.

Less friction & faster execution

Connecting with others and gaining deeper understanding develops authentic relationships and increases trust & speed.

Services teams become revenue teams

Services organizations are in a unique position to uncover revenue potential but are uncomfortable with these conversations. We help them make this shift.

What Clients Say

"This program gave my team a common, effective, cross-functional framework to work from – it is helpful when everyone is speaking the same language. My team communicated that having these tools to help them handle the conflict that arises in customer relationships truly did affect the way that they were able to do their jobs. Even the team members that seem to be “set in their ways” started to lean in and implement the practicality of the program."

Steve Mebius

Senior VP & Chief Enablement Officer at OneStream Software

"The Ci2 Advisors program helped us retain and elevate our entire team. Since we started using the story telling process, their skills, level of curiosity, and thirst for continuous learning has been impressive. I’m excited about how our next generation of leaders are embracing opportunities for additional external education.  Investing in employee development, personal and professional pays dividends for both our people and our culture."

Howard Pearl

CEO of CARS 

"The team immediately grasped the framework and saw how it could improve our business performance. We now include it as an integral part of our customer engagement strategy and sales methodology."

Chris Van Metre

President of ATI

"Ci2 understands that selling is personal. We have a really experienced team of sales professionals. The feedback was that this was different. The approach is just more applicable to today's complex sales cycles."

Craig Colby

President at OneStream Software

"Ci2 Advisors worked with us to deliver a powerful communications workshop for our customer success managers.  We focused on the power of storytelling to differentiate our CSM’s at critical moments that matter with our customers during kickoff calls and business reviews.  The workshop delivered durable skills for our team, a common language to share customer stories, and created greater team cohesion."

Chad Williams

VP of Customer Experience at Everlaw