You Can’t Please Everyone

By Stacey Weber Uncertainty is the nature of product management. After all, we are constantly predicting what the market will buy and forecasting what products and features will delight our users. That uncertainty can be hard to handle, and you’re surrounded by people who aren’t afraid to be vocal about their beliefs and opinions. It […]

Pre-commitment: The Mistake that Keeps on Giving

By Stacey Weber The fictional product manager – we’ll call him Pete – starts work early one Monday, eager to find out how the team is progressing with requirements analysis, design, and (his real goal) scheduling. Pete knows that most of the team isn’t in the office yet – but he gets an email from […]

Keep Your Eyes Open

By Stacey Weber One of the most difficult things about being a product manager is that you’re confronted with every failure, real or imagined. If development falls behind schedule, they’ll (hopefully) come to you with the information. When an executive makes a promise to a large customer, you’ll be the one expected to deliver. If […]

The Product Manager – Translator Extraordinaire

By Stacey Weber Whenever I travel outside the U.S., I am struck by the number of people who speak multiple languages fluently. On one particular trip, I was in the Brussels airport. The ticket counter agent was speaking at least 4 languages – and she knew them so well that she could quickly switch between […]

Time Management Tips for Product Managers

By Stacey Weber The world is busy, work is busy, and there are only so many hours in a day! It seems like we’re constantly being asked to do more with fewer resources. Without good time management skills, product managers carry a high risk of burn out. Here are my top 10 tips to manage […]

Efficiency or Effectiveness? It’s all about the People!

By John Geraci & Brad Childress In our previous post we commented on the proliferation of sales tools and technologies that have hit the market in the last several years.  We questioned the effectiveness of these tools in general and challenged all of you to test this to determine if your sales teams were really […]

Sales Gadgets Galore – Helpful or “Time Suck”

By John Geraci & Brad Childress It is no doubt that the methods of selling have shifted dramatically in our digital world. The customer’s buying journey has changed and wants to talk with us much later in their journey while purchasing on a subscription/adoption model vs big bang.  With all the information sources available to […]

Creating Cross-Functional Magic

By Stacey Weber I’ve been contemplating the communication skills that product professionals (Product Managers, Product Owners, Product Marketing Managers, etc.) need to succeed. My last post touched on one of those skills – translating between the varied members of our team. Today, I’ve been thinking about the power that lies in your interactions with cross-functional […]

So tell me…… How do you answer the most basic question?

By Rich Nutinsky How often are you asked to describe your product? How much time do you spend re-thinking the product story each time? A big time-saver is to be prepared ahead of time – create it once, and re-use it as and where needed. I spent almost 20 years teaching product professionals the ins […]

Marketing on a Shoestring Budget? Make the right choices!

By Stacey Weber Getting your message to the right people, motivating them to investigate further or to purchase your product, is key to meeting your product’s goals. Most Product Marketing Managers will have to make difficult decisions as they decide where to spend their limited budgets. Do not despair! Marketing can be done on a […]

Stacey Wber

Managing Partner
Education:

Stacey has deep experience in product management. After managing products and product management teams for 10 years, she joined Pragmatic Institute (formerly Pragmatic Marketing), teaching thousands of product management professionals the functional skills they needed to manage products in a profitable way. In 2018, she started her own company, Soaring Solutions, LLC, providing custom training development and delivery, coaching, and consulting for Product Management & Marketing teams. Stacey also collaborated to create the Quartz Open Framework, Product Growth Leaders, and Market-Driven Business.

Over these 25 years, Stacey repeatedly noticed that understanding the form and function of the job does not necessarily ensure success in product management. Product professionals also need to understand people — how to form authentic relationships quickly, even in a virtual world. They need to know how to connect and understand their teams and their markets, so they can inspire their companies, their teams, and their market’s buyers, users, and influencers. Stacey became a Managing Partner at CI2 Advisors because their Dynamic Relationship ModelTM will help close this gap, elevating the business outcomes and career trajectory of Product Managers and Product Marketing Managers. She’s excited to help you learn, practice, and apply these “soft skills” for greater alignment, productivity, profitability, and pleasure in your job.

The Cost of Miscommunication: Reflecting on its Impact and Opportunities for Improvement

Contact Us

All fields are required.

Request a Meeting

John Geraci

Founder & Managing Partner
Education:

John had over 40 years of executive leadership before becoming the Founder and CEO of Ci2 Advisors. His prior experiences includes: President at Information Associates, President at BlessingWhite (now GP Strategies), Partner at The Complex Sale, Executive VP at Advent Software, and Managing Partner at Unlimited Connections Consulting. John has also served on the boards of companies like ASM International, TraderTools, and FolioDynamix, as well as being an Advisor to the CEO at SCRA.

When John reflects on his time in executive level leadership, he realizes that effective communication was the leading factor in determining success or failure for business objectives. As the world of work began to change, John knew that communication would be even more difficult to convey effectively, and being about to connect with, understand, and inspire customers would be harder to do than ever – that is why he founded Ci2 Advisors. His passion for this work stems from his belief that when customers feel heard and understood, amazing things can happen within your customer relationships and overall business performance.