Getting the Message Right
By Stacey Weber We could have unlimited budget, run every marketing campaign our hearts desire, and still end up missing the market on revenue goals. Without the right message, all of our efforts fall short of their potential. How do we get the message right? How do we find the right things to focus on? […]
Get Better Products With Stories
By Stacey Weber One of the more difficult aspects of product management is figuring out how to communicate effectively with many different types of people. It’s even difficult to get advice in this area, because the people part feels complicated and “messy”. And yet – this is also the most important thing for you to […]
Unlocking the Magic of Business Storytelling: 6 Types of Stories to Elevate Your Brand
In the world of business, storytelling is a superpower. It’s a way to connect with your audience, convey your brand’s values, and inspire action. But not all stories are created equal. To truly captivate your audience and elevate your brand, you need a diverse repertoire of story types. Let’s explore six types of stories you […]
Unlocking the Power of Listening: Addressing Common Inhibitors to Communication
In today’s fast-paced world, effective communication is more important than ever. Yet, despite our best intentions, we often find ourselves facing common inhibitors that hinder our ability to truly listen and understand one another. In this blog post, we’ll explore the importance of addressing these barriers and the transformative impact active listening can have on […]
Crafting Your Storytelling Library: A Guide to Building a Powerful Narrative Repository
In the dynamic landscape of business, the ability to tell compelling stories is a skill that sets successful brands and leaders apart. Stories have the power to engage, inspire, and drive results like no other form of communication. To harness this power consistently, it’s essential to build a storytelling library—a repository of narratives that align […]
The Efficacy of Business Storytelling: A Catalyst for Success
In the realm of business, where data-driven decisions and analytical thinking often take the forefront, there exists an art form that has the power to captivate, engage, and inspire like no other: business storytelling. Beyond mere words on a page or a captivating narrative, business storytelling is a strategic tool that can transform how you […]
Unlocking the Power of Inspiration in Business: 5 Strategies for Success
In the fast-paced world of business, inspiration can be the driving force behind innovation, motivation, and growth. As a business leader or entrepreneur, you have the remarkable ability to inspire those around you, fostering a culture of creativity and determination. In this blog post, we’ll explore five effective strategies to inspire people in business and […]
Why Many B2B Customer-Facing Teams in Tech Struggle Today
New dynamics require a different set of skills across the organization John Geraci and Mel Cary, Managing Partners and Founders of CI Squared, LLC Selling technology and related services to other businesses depend on a broad cross-section of employees to attract new customers and manage ongoing relationships with them. These relationships typically involve complex sales and […]