The Power of Business Storytelling: Case Studies, and Best Practices
Storytelling is a great tool for connecting with your audience. Good business storytelling not only allows you to speak to your audience in an engaging way, it also allows you to connect with them emotionally. How can you utilize storytelling’s power in your business to capture attention and build trust? We have a few thoughts […]
Efficiency or Effectiveness? It’s all about the People!
By John Geraci & Brad Childress In our previous post we commented on the proliferation of sales tools and technologies that have hit the market in the last several years. We questioned the effectiveness of these tools in general and challenged all of you to test this to determine if your sales teams were really […]
Sales Gadgets Galore – Helpful or “Time Suck”
By John Geraci & Brad Childress It is no doubt that the methods of selling have shifted dramatically in our digital world. The customer’s buying journey has changed and wants to talk with us much later in their journey while purchasing on a subscription/adoption model vs big bang. With all the information sources available to […]
Stop Convincing, Start Connecting and Inspiring
The Power of the Subconscious Mind The subconscious mind is working all the time. Every piece of information that you have ever smelled, touched, felt, heard, seen, or talked about is stored in your subconscious mind. That is billions, or even trillions, of bits of data living in every single person’s mind, below the surface. […]
The Subconscious Mind and Business Relationships
Today’s workplace is fast-paced. Understanding the effect of the subconscious mind on business relationships is crucial. It can play a key role in improving communication and productivity. This article explores how our subconscious influences work environments. It provides practical ways to use the subconscious mind to improve business relationships. Understanding the Subconscious Mind The subconscious […]
The Efficacy of Business Storytelling: A Catalyst for Success
In the realm of business, where data-driven decisions and analytical thinking often take the forefront, there exists an art form that has the power to captivate, engage, and inspire like no other: business storytelling. Beyond mere words on a page or a captivating narrative, business storytelling is a strategic tool that can transform how you […]
Unlocking the Power of Inspiration in Business: 5 Strategies for Success
In the fast-paced world of business, inspiration can be the driving force behind innovation, motivation, and growth. As a business leader or entrepreneur, you have the remarkable ability to inspire those around you, fostering a culture of creativity and determination. In this blog post, we’ll explore five effective strategies to inspire people in business and […]
Why Many B2B Customer-Facing Teams in Tech Struggle Today
New dynamics require a different set of skills across the organization John Geraci and Mel Cary, Managing Partners and Founders of CI Squared, LLC Selling technology and related services to other businesses depend on a broad cross-section of employees to attract new customers and manage ongoing relationships with them. These relationships typically involve complex sales and […]