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3 Break-Through Ideas That Will Radically Improve Your Customer Conversations
Transformational Listening in Two Minutes
Everyone is moving fast. Calendars stack up. Slacks and emails keep coming. In that pace, people start speaking in summaries. We trade real conversation for quick updates and hope the volume breaks through. It does not. When stakes are high, what changes outcomes is not more information. It is the moment you make someone feel seen. That is the promise of transformational listening, even when you only have two minutes...
Surface Messages vs. Human Connection
We live in a world where everyone is communicating, yet very few are actually connecting. Your inbox fills by the minute. Feeds refresh before you finish a sentence. Meetings stack so tightly that the only room left for nuance is the walk from one call to the next. In that rush, it is easy to lean on quick updates, polished decks, and tidy summaries. Those messages are efficient. They are...
Breaking Through the Surface: Why Real Connection Beats Noise
We live in a world of constant communication. Emails, DMs, updates, and notifications flood in by the minute. Leaders push out slide decks. Teams share quick progress notes. Advisors send polished follow-ups. The pace is relentless. And yet, with all this communication, people feel more disconnected than ever. The problem isn’t effort. It’s depth. Most messages skim the surface. They inform, but they don’t connect. They explain, but they don’t...
Struggle-Driven Stories: Why the Middle Is What Moves People
We live in a world obsessed with the before-and-after. Leaders highlight the starting point and the results. Companies showcase the vision and the outcome. Advisors present the problem and the solution. But when you strip a story down to just the setup and the finish line, you remove the part that actually creates connection: the middle. The middle is where the tension lives. It’s where doubts creep in, where obstacles...
Data Informs, Story Transforms: The Real Driver of Change and Commitment
The Data Deluge In today’s workplace, numbers are everywhere. Dashboards, charts, and KPIs dominate meetings. Every decision is framed in terms of percentages and projections. Data has become the language of credibility, the proof that what we’re saying is valid. But here’s the problem: while data can inform, it rarely inspires. Facts can clarify, but they don’t create belief. Numbers can convince someone of the “what,” but they rarely move...
Why Relatability Beats Perfection in Every Story
Why Relatability Beats Perfection in Every Story I’ve spent years watching leaders, teams, and organizations try to influence others through communication. And I’ve noticed something: most people think the way to gain respect and credibility is to project perfection. They polish their messages, highlight their wins, and present themselves as flawless. The intention makes sense. After all, who doesn’t want to look strong, confident, and capable? But here’s the problem:...
Connection > Communication: Why “Data-Driven” Alone Doesn’t Move People—But Stories Do
We live in a business culture obsessed with being “data-driven.” Numbers, metrics, and dashboards dominate meetings. Don’t get me wrong—data is essential. But here’s the uncomfortable truth: data alone doesn’t move people. Facts can inform, but they rarely inspire. If you want to change minds, spark action, or create real influence, you need something deeper. You need a story. At CI2 Advisors, we’ve seen this play out time and again....
You’re Talking Too Much—And Listening Too Little: The Silent Barrier to Influence
I’ve been in enough boardrooms, sales calls, and leadership retreats to notice a consistent pattern. People think influence comes from saying more—more data, more slides, more reasons, more words. But here’s the uncomfortable truth: the more we talk, the less we listen. And the less we listen, the less influence we actually have. If you’re struggling to get buy-in from your team, your clients, or your peers, it’s not because...
Connection > Communication: Why Surface-Level Messages Aren’t Enough
We live in an era of relentless communication. Notifications buzz our phones, emails fill our inboxes, and LinkedIn posts stream past our eyes like ticker tape. Everyone’s “communicating” all the time—but very few are actually connecting. At CI2 Advisors, I’ve seen firsthand how this glut of surface-level messaging leaves people numb. No matter how clever your campaign, how clean your slide deck, or how polished your pitch, if you’re not...
Why People Tune You Out—and How Story Changes That
Why Your Message Isn’t Being Heard These days, people are drowning in communication. From Zoom meetings and email threads to instant messages and AI-generated briefs, the workplace is a flood zone of information. Yet something critical is being lost in the flood: attention. People don’t tune out because they’re lazy—they tune out because nothing about the message feels grounded in their experience. Facts, instructions, and data may be visible, but...

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Stacey Wber

Managing Partner
Education:

Stacey has deep experience in product management. After managing products and product management teams for 10 years, she joined Pragmatic Institute (formerly Pragmatic Marketing), teaching thousands of product management professionals the functional skills they needed to manage products in a profitable way. In 2018, she started her own company, Soaring Solutions, LLC, providing custom training development and delivery, coaching, and consulting for Product Management & Marketing teams. Stacey also collaborated to create the Quartz Open Framework, Product Growth Leaders, and Market-Driven Business.

Over these 25 years, Stacey repeatedly noticed that understanding the form and function of the job does not necessarily ensure success in product management. Product professionals also need to understand people — how to form authentic relationships quickly, even in a virtual world. They need to know how to connect and understand their teams and their markets, so they can inspire their companies, their teams, and their market’s buyers, users, and influencers. Stacey became a Managing Partner at CI2 Advisors because their Dynamic Relationship ModelTM will help close this gap, elevating the business outcomes and career trajectory of Product Managers and Product Marketing Managers. She’s excited to help you learn, practice, and apply these “soft skills” for greater alignment, productivity, profitability, and pleasure in your job.

Better Listening, Storytelling, and Trust

If you answered yes to at least 2 of these questions, accept our offer for a free workshop. Choose your function, then choose storytelling or story listening and use this coupon code: AHS62YEE

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John Geraci

Founder & Managing Partner
Education:

John had over 40 years of executive leadership before becoming the Founder and CEO of Ci2 Advisors. His prior experiences includes: President at Information Associates, President at BlessingWhite (now GP Strategies), Partner at The Complex Sale, Executive VP at Advent Software, and Managing Partner at Unlimited Connections Consulting. John has also served on the boards of companies like ASM International, TraderTools, and FolioDynamix, as well as being an Advisor to the CEO at SCRA.

When John reflects on his time in executive level leadership, he realizes that effective communication was the leading factor in determining success or failure for business objectives. As the world of work began to change, John knew that communication would be even more difficult to convey effectively, and being about to connect with, understand, and inspire customers would be harder to do than ever – that is why he founded Ci2 Advisors. His passion for this work stems from his belief that when customers feel heard and understood, amazing things can happen within your customer relationships and overall business performance.