Our Blog

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Unlocking the Magic of Business Storytelling: 6 Types of Stories to Elevate Your Brand
In the world of business, storytelling is a superpower. It’s a way to connect with...
Listen for success
Unlocking the Power of Listening: Addressing Common Inhibitors to Communication
In today’s fast-paced world, effective communication is more important than ever. Yet, despite our best...
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Crafting Your Storytelling Library: A Guide to Building a Powerful Narrative Repository
In the dynamic landscape of business, the ability to tell compelling stories is a skill...
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The Efficacy of Business Storytelling: A Catalyst for Success
In the realm of business, where data-driven decisions and analytical thinking often take the forefront,...
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Unlocking the Power of Inspiration in Business: 5 Strategies for Success
In the fast-paced world of business, inspiration can be the driving force behind innovation, motivation,...
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Why Many B2B Customer-Facing Teams in Tech Struggle Today
New dynamics require a different set of skills across the organization John Geraci and Mel...

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John Geraci

Founder & Managing Partner

John had over 40 years of executive leadership before becoming the Founder and CEO of Ci2 Advisors. His prior experiences includes: President at Information Associates, President at BlessingWhite (now GP Strategies), Partner at The Complex Sale, Executive VP at Advent Software, and Managing Partner at Unlimited Connections Consulting. John has also served on the boards of companies like ASM International, TraderTools, and FolioDynamix, as well as being an Advisor to the CEO at SCRA.

When John reflects on his time in executive level leadership, he realizes that effective communication was the leading factor in determining success or failure for business objectives. As the world of work began to change, John knew that communication would be even more difficult to convey effectively, and being about to connect with, understand, and inspire customers would be harder to do than ever – that is why he founded Ci2 Advisors. His passion for this work stems from his belief that when customers feel heard and understood, amazing things can happen within your customer relationships and overall business performance.