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sales team collaborating with the services team
Sales and Services Teams Collaboration: Disconnect to Dynamic Success
Sales and service teams may be aiming for the same goal—satisfied, long-term clients—but too often, they operate independently from one another. This often results in missed opportunities, poor customer service, and diminished customer loyalty. Without a unified approach, client expectations can fall through the cracks, leaving both sales reps and teams scrambling to fix the customer relationship rather than nurturing them, long term. The solution to this is simple. We...
Team meeting in a modern office setting with four people sitting around a wooden table. Two laptops displaying charts are on the table, while one person stands and points to a whiteboard, leading the discussion. The atmosphere is collaborative and focused
Sales And Service Collaboration, From Nice to Have to Must Have?
In the business world, sales teams and customer support teams work hand-in-hand to create better customer experiences and more room for revenue growth. Together, they form a dynamic partnership that fosters collaboration and encourages new ideas. However, too often, sales and customer service teams operate in silos, missing valuable opportunities to align their goals and efforts. The result? Unfulfilled customer expectations and reduced customer retention rates. One common issue companies...
You Can’t Please Everyone
By Stacey Weber Uncertainty is the nature of product management. After all, we are constantly predicting what the market will buy and forecasting what products and features will delight our users. That uncertainty can be hard to handle, and you’re surrounded by people who aren’t afraid to be vocal about their beliefs and opinions. It can feel risky and stressful to make uncertain decisions, especially when the team seems ready...
Pre-commitment: The Mistake that Keeps on Giving
By Stacey Weber The fictional product manager – we’ll call him Pete – starts work early one Monday, eager to find out how the team is progressing with requirements analysis, design, and (his real goal) scheduling. Pete knows that most of the team isn’t in the office yet – but he gets an email from engineer Ed and picks up the phone. Ed answers, also glad that someone else is...
Keep Your Eyes Open
By Stacey Weber One of the most difficult things about being a product manager is that you’re confronted with every failure, real or imagined. If development falls behind schedule, they’ll (hopefully) come to you with the information. When an executive makes a promise to a large customer, you’ll be the one expected to deliver. If Sales signs a contract for custom development, it’s your roadmap that might need to be...
The Product Manager – Translator Extraordinaire
By Stacey Weber Whenever I travel outside the U.S., I am struck by the number of people who speak multiple languages fluently. On one particular trip, I was in the Brussels airport. The ticket counter agent was speaking at least 4 languages – and she knew them so well that she could quickly switch between them. She’d get someone checked in using French, then turn around and answer a quick...
manager using storytelling to explain something to an employee
The Power of Business Storytelling: Case Studies, and Best Practices
Storytelling is a great tool for connecting with your audience. Good business storytelling not only allows you to speak to your audience in an engaging way, it also allows you to connect with them emotionally. How can you utilize storytelling’s power in your business to capture attention and build trust? We have a few thoughts that will transform how you tell a good story. By the end of this post,...
Time Management Tips for Product Managers
By Stacey Weber The world is busy, work is busy, and there are only so many hours in a day! It seems like we’re constantly being asked to do more with fewer resources. Without good time management skills, product managers carry a high risk of burn out. Here are my top 10 tips to manage your time more effectively! 1) Every hour you spend in the field will save you...
Efficiency or Effectiveness? It’s all about the People!
By John Geraci & Brad Childress In our previous post we commented on the proliferation of sales tools and technologies that have hit the market in the last several years.  We questioned the effectiveness of these tools in general and challenged all of you to test this to determine if your sales teams were really using them. We think not and recommend turbocharging these efforts another way. Brad is known...
A diverse group of colleagues engaging in a collaborative brainstorming session, symbolizing the concept of transformational listening in a business environment. They are sitting around a table with various stationery items, visually representing the open-mindedness and deeper connection advocated by transformational listening techniques.
The Impact Of Transformational Listening
The Impact Of Transformational Listening According to a study from the University Of California, poor listening skills negatively impact 70% of all employees. This means frustrating misunderstandings, workplace errors, and eroded trust within teams. While developing active listening skills is a great start to combat this, it’s not enough to truly change how your business operates and impacts people. Because there are so many communication channels today, communication is more...
Sales Gadgets Galore - Helpful or “Time Suck”
By John Geraci & Brad Childress It is no doubt that the methods of selling have shifted dramatically in our digital world. The customer’s buying journey has changed and wants to talk with us much later in their journey while purchasing on a subscription/adoption model vs big bang.  With all the information sources available to them on us and our competitors, they can do more research and have knowledge about...
Creating Cross-Functional Magic
By Stacey Weber I’ve been contemplating the communication skills that product professionals (Product Managers, Product Owners, Product Marketing Managers, etc.) need to succeed. My last post touched on one of those skills – translating between the varied members of our team. Today, I’ve been thinking about the power that lies in your interactions with cross-functional teams. First off, you should have a cross-functional team for your product. This group can provide valuable...

Stacey Wber

Managing Partner
Education:

Stacey has deep experience in product management. After managing products and product management teams for 10 years, she joined Pragmatic Institute (formerly Pragmatic Marketing), teaching thousands of product management professionals the functional skills they needed to manage products in a profitable way. In 2018, she started her own company, Soaring Solutions, LLC, providing custom training development and delivery, coaching, and consulting for Product Management & Marketing teams. Stacey also collaborated to create the Quartz Open Framework, Product Growth Leaders, and Market-Driven Business.

Over these 25 years, Stacey repeatedly noticed that understanding the form and function of the job does not necessarily ensure success in product management. Product professionals also need to understand people — how to form authentic relationships quickly, even in a virtual world. They need to know how to connect and understand their teams and their markets, so they can inspire their companies, their teams, and their market’s buyers, users, and influencers. Stacey became a Managing Partner at CI2 Advisors because their Dynamic Relationship ModelTM will help close this gap, elevating the business outcomes and career trajectory of Product Managers and Product Marketing Managers. She’s excited to help you learn, practice, and apply these “soft skills” for greater alignment, productivity, profitability, and pleasure in your job.

The Cost of Miscommunication: Reflecting on its Impact and Opportunities for Improvement

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John Geraci

Founder & Managing Partner
Education:

John had over 40 years of executive leadership before becoming the Founder and CEO of Ci2 Advisors. His prior experiences includes: President at Information Associates, President at BlessingWhite (now GP Strategies), Partner at The Complex Sale, Executive VP at Advent Software, and Managing Partner at Unlimited Connections Consulting. John has also served on the boards of companies like ASM International, TraderTools, and FolioDynamix, as well as being an Advisor to the CEO at SCRA.

When John reflects on his time in executive level leadership, he realizes that effective communication was the leading factor in determining success or failure for business objectives. As the world of work began to change, John knew that communication would be even more difficult to convey effectively, and being about to connect with, understand, and inspire customers would be harder to do than ever – that is why he founded Ci2 Advisors. His passion for this work stems from his belief that when customers feel heard and understood, amazing things can happen within your customer relationships and overall business performance.