By John Geraci In business, some conversations carry more weight than others. They’re the ones that determine whether an opportunity moves forward, a team gets aligned, a client stays on board, or a key decision gets made. These high-stakes moments require more than a polished deck or perfectly rehearsed pitch. They demand connection—real, human connection that breaks through the noise and creates space for trust, insight, and movement. One of...

By David Lynn In the world of sales and service, we’ve been trained to trust the numbers. We track conversion rates, ticket resolution times, net promoter scores, and average deal size. We measure performance in percentages, progress in dashboards, and potential in forecasts. And while all of that is necessary—it’s not enough. Because data might explain behavior, but it rarely changes it. If your goal is to deepen a relationship,...

By John Geraci In today’s fast-moving, hyper-connected world, most people are drowning in content. Emails. Ads. Notifications. DMs. Meetings. AI-generated everything. We’re all moving a mile a minute, bombarded from every direction—and constantly deciding what to pay attention to and what to ignore. So if your story isn’t landing, it’s not because storytelling doesn’t work.It’s because you’re telling the wrong kind of story. Let’s fix that—fast. Why Stories Matter More...

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Sales and service teams may be aiming for the same goal—satisfied, long-term clients—but too often, they operate independently from one another. This often results in missed opportunities, poor customer service, and diminished customer loyalty. Without a unified approach, client expectations can fall through the cracks, leaving both sales reps and teams scrambling to fix the customer relationship rather than nurturing them, long term. The solution to this is simple. We...

In the business world, sales teams and customer support teams work hand-in-hand to create better customer experiences and more room for revenue growth. Together, they form a dynamic partnership that fosters collaboration and encourages new ideas. However, too often, sales and customer service teams operate in silos, missing valuable opportunities to align their goals and efforts. The result? Unfulfilled customer expectations and reduced customer retention rates. One common issue companies...

Storytelling is a great tool for connecting with your audience. Good business storytelling not only allows you to speak to your audience in an engaging way, it also allows you to connect with them emotionally. How can you utilize storytelling’s power in your business to capture attention and build trust? We have a few thoughts that will transform how you tell a good story. By the end of this post,...

By John Geraci & Brad Childress In our previous post we commented on the proliferation of sales tools and technologies that have hit the market in the last several years.  We questioned the effectiveness of these tools in general and challenged all of you to test this to determine if your sales teams were really using them. We think not and recommend turbocharging these efforts another way. Brad is known...

By John Geraci & Brad Childress It is no doubt that the methods of selling have shifted dramatically in our digital world. The customer’s buying journey has changed and wants to talk with us much later in their journey while purchasing on a subscription/adoption model vs big bang.  With all the information sources available to them on us and our competitors, they can do more research and have knowledge about...

The Power of the Subconscious Mind The subconscious mind is working all the time. Every piece of information that you have ever smelled, touched, felt, heard, seen, or talked about is stored in your subconscious mind. That is billions, or even trillions, of bits of data living in every single person’s mind, below the surface.  This information affect us more than we know; after all, it is subconscious. However, the...