The Benefit of Trying Story with Customers – Steve Mebius
Steve Mebius describes how using a story framework to explain why customers should follow best…
Benefits of Story Gathering – Steve Mebius
This anecdote highlights how incorporating empathy into customer conversations can significantly improve information gathering, even…
Introducing Ci2 Advisors
Ci2 Advisors is an advisory and behavioral change company that helps businesses improve their communication…
The Struggle – Steve Shander
Steve Shander reflects on his experience working with customers who were under pressure to meet…