DISC Overview

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Introducing Ci2 Advisors

Ci2 Advisors is an advisory and behavioral change company that helps businesses improve their communication and relationships to boost productivity and performance.
The Struggle – Steve Shander

Steve Shander reflects on his experience working with customers who were under pressure to meet quarterly revenue targets. Despite having internal issues and needing improvements, these customers continued to purchase more products, highlighting a disconnect between customer needs and sales pressure. This leads Shander to ponder ways to provide more value and address those underlying customer issues.