Why People Tune You Out—and How Story Changes That
Why Your Message Isn’t Being Heard These days, people are drowning in communication. From Zoom meetings and email threads to instant messages and AI-generated briefs, the workplace is a flood zone of information. Yet something critical is being lost in the flood: attention. People don’t tune out because they’re lazy—they tune out because nothing about […]
From Information to Inspiration: Why Your Team Isn’t Buying In—And the Story You Need to Tell Instead
You’ve Shared the Plan. So Why Isn’t the Team Aligned? You’ve put in the work. You’ve defined the strategy. You’ve clarified the goals. You’ve even presented a compelling business case backed by data. And still, your team seems… flat. There’s minimal energy. Half-hearted agreement. Quiet resistance. You hear the “yes” but feel the hesitation. This […]
From Information to Inspiration: Why Data Alone Doesn’t Drive Change
The Overload of Information in a Data-Driven World We are living in the golden age of data. Across industries, professionals are empowered with dashboards, KPIs, algorithms, and predictive models. Organizations invest heavily in analytics to guide decisions, optimize operations, and measure performance. Logic suggests that with more data comes better results—more informed teams, smarter strategies, […]
The Real ROI of Human Connection in an AI-Driven Workplace
A New Era of Work—And What We’re Missing As artificial intelligence reshapes the modern workplace, productivity has taken center stage. Professionals are learning to prompt large language models, streamline workflows with automation, and extract insights from massive datasets. The pace is accelerating. The capabilities are impressive. But amid this digital transformation, one essential element of […]
Transformational Listening: The Most Underrated Communication Skill in Business
Listening Isn’t What You Think It Is In today’s workplace, communication is constant. Meetings, messages, pitches, presentations—professionals are expected to convey ideas clearly and quickly. But amid the rush to speak, share, and be heard, a crucial skill often goes ignored: listening. And not just passive hearing or polite nodding, but transformational listening—the kind of […]
How to Build Trust Through Story (Without Making It About You)
Trust Doesn’t Come From Telling. It Comes From Resonating. In an era where everyone is sharing, posting, and presenting, storytelling has become the gold standard of communication. It’s praised as the key to selling, leading, motivating, and connecting. And it’s true—stories are one of the most powerful ways to engage the human mind and heart. […]
Turning Complex Solutions into Compelling Stories with AI StoryBuilder
Questek innovations is a materials engineering and design company that empowers materials innovators. Founded by Dr Greg Olson, renowned materials scientist and professor at MIT, they have helped companies innovate with materials for over 20 years. Bill Mahoney, a seasoned software executive, was hired to lead the launch of a SaaS platform, ICMD™, that helps […]
Why Active Listening Is the Missing Link in Your Storytelling Skills
Storytelling Is Not Just About Speaking In a professional culture that prizes confident communication, it’s easy to assume that storytelling is all about how well you speak. We’ve been conditioned to think that if we can tell a clear, emotionally charged, and well-structured story, we’ll capture attention and earn influence. But that belief leaves out […]
When to Use Storytelling for Maximum Impact
Why Timing Matters in Storytelling Storytelling has always been one of the most effective ways to communicate ideas that stick. But story alone isn’t a magic bullet—it’s not just what you say, but when you say it that defines its power. In today’s world, people are flooded with messaging from every direction. Every platform, every […]
Your Message is Getting Drowned Out. Storytelling is the Lifeboat.
The Modern Communication Crisis Every day, your message competes with a digital tsunami. Emails, ads, pings, push notifications, LinkedIn updates, Slack threads, and a constant stream of headlines—this is the reality your audience wakes up to. We live in a world where attention is under siege, and even the most important messages are lost before […]