You’re Not as Good a Storyteller as You Think—Here’s Why
The Overconfidence Trap Most professionals overestimate their storytelling ability. Because they can speak confidently, deliver a decent presentation, or hold attention in a meeting, they assume they’re naturally good at telling stories. But what they’re often doing is performing—not connecting. They’re talking at people, not to them. And as a result, they mistake clarity for […]
Great Storytelling Starts with Great Listening—Here’s How to Get Better
In a world dominated by noise, speed, and artificial intelligence, great storytelling is more essential than ever. It’s how we make sense of complexity, break through the digital clutter, and move people to action. But here’s the truth that most people miss: the foundation of great storytelling isn’t charisma, cleverness, or even writing skill—it’s great […]
The High Cost of Miscommunication in Product Management and Product Marketing
By Stacey Weber In the fast-paced world of product management and product marketing, effective communication is not just a skill—it’s a necessity. Miscommunication can lead to costly mistakes, wasted resources, and missed opportunities. Let’s explore some real-world examples of how communication errors can have significant financial impacts. Imagine a scenario where a product manager is […]
Why Some Stories Inspire Action While Others Get Ignored
By John Geraci, CI2 Advisors In today’s noisy world, stories have become our best shot at being heard. We’re all navigating a barrage of messages every day—emails, alerts, social posts, video calls, texts. In the middle of that digital chaos, most communication barely registers. But occasionally, a story cuts through. It lands. It lingers. It […]
Why Every High-Stakes Conversation Should Start with a Story
By John Geraci In business, some conversations carry more weight than others. They’re the ones that determine whether an opportunity moves forward, a team gets aligned, a client stays on board, or a key decision gets made. These high-stakes moments require more than a polished deck or perfectly rehearsed pitch. They demand connection—real, human connection […]
Data Won’t Win Hearts—But a Story Will
By David Lynn In the world of sales and service, we’ve been trained to trust the numbers. We track conversion rates, ticket resolution times, net promoter scores, and average deal size. We measure performance in percentages, progress in dashboards, and potential in forecasts. And while all of that is necessary—it’s not enough. Because data might […]
Why Your Stories Fall Flat (And How to Fix Them Fast)
By John Geraci In today’s fast-moving, hyper-connected world, most people are drowning in content. Emails. Ads. Notifications. DMs. Meetings. AI-generated everything. We’re all moving a mile a minute, bombarded from every direction—and constantly deciding what to pay attention to and what to ignore. So if your story isn’t landing, it’s not because storytelling doesn’t work.It’s […]
Sales and Services Teams Collaboration: Disconnect to Dynamic Success
Sales and service teams may be aiming for the same goal—satisfied, long-term clients—but too often, they operate independently from one another. This often results in missed opportunities, poor customer service, and diminished customer loyalty. Without a unified approach, client expectations can fall through the cracks, leaving both sales reps and teams scrambling to fix the […]
Sales And Service Collaboration, From Nice to Have to Must Have?
In the business world, sales teams and customer support teams work hand-in-hand to create better customer experiences and more room for revenue growth. Together, they form a dynamic partnership that fosters collaboration and encourages new ideas. However, too often, sales and customer service teams operate in silos, missing valuable opportunities to align their goals and […]
The Power of Business Storytelling: Case Studies, and Best Practices
Storytelling is a great tool for connecting with your audience. Good business storytelling not only allows you to speak to your audience in an engaging way, it also allows you to connect with them emotionally. How can you utilize storytelling’s power in your business to capture attention and build trust? We have a few thoughts […]