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Category: Sales

Why Every High-Stakes Conversation Should Start with a Story

By John Geraci In business, some conversations carry more weight than others. They’re the ones that determine whether an opportunity moves forward, a team gets aligned, a client stays on board, or a key decision gets made. These high-stakes moments require more than a polished deck or perfectly rehearsed pitch. They demand connection—real, human connection […]

Data Won’t Win Hearts—But a Story Will

By David Lynn In the world of sales and service, we’ve been trained to trust the numbers. We track conversion rates, ticket resolution times, net promoter scores, and average deal size. We measure performance in percentages, progress in dashboards, and potential in forecasts. And while all of that is necessary—it’s not enough. Because data might […]

Why Your Stories Fall Flat (And How to Fix Them Fast)

By John Geraci In today’s fast-moving, hyper-connected world, most people are drowning in content. Emails. Ads. Notifications. DMs. Meetings. AI-generated everything. We’re all moving a mile a minute, bombarded from every direction—and constantly deciding what to pay attention to and what to ignore. So if your story isn’t landing, it’s not because storytelling doesn’t work.It’s […]

Sales and Services Teams Collaboration: Disconnect to Dynamic Success

sales team collaborating with the services team

Sales and service teams may be aiming for the same goal—satisfied, long-term clients—but too often, they operate independently from one another. This often results in missed opportunities, poor customer service, and diminished customer loyalty. Without a unified approach, client expectations can fall through the cracks, leaving both sales reps and teams scrambling to fix the […]

Sales And Service Collaboration, From Nice to Have to Must Have?

Team meeting in a modern office setting with four people sitting around a wooden table. Two laptops displaying charts are on the table, while one person stands and points to a whiteboard, leading the discussion. The atmosphere is collaborative and focused

In the business world, sales teams and customer support teams work hand-in-hand to create better customer experiences and more room for revenue growth. Together, they form a dynamic partnership that fosters collaboration and encourages new ideas. However, too often, sales and customer service teams operate in silos, missing valuable opportunities to align their goals and […]

The Power of Business Storytelling: Case Studies, and Best Practices

manager using storytelling to explain something to an employee

Storytelling is a great tool for connecting with your audience. Good business storytelling not only allows you to speak to your audience in an engaging way, it also allows you to connect with them emotionally. How can you utilize storytelling’s power in your business to capture attention and build trust? We have a few thoughts […]

Efficiency or Effectiveness? It’s all about the People!

By John Geraci & Brad Childress In our previous post we commented on the proliferation of sales tools and technologies that have hit the market in the last several years.  We questioned the effectiveness of these tools in general and challenged all of you to test this to determine if your sales teams were really […]

Sales Gadgets Galore – Helpful or “Time Suck”

By John Geraci & Brad Childress It is no doubt that the methods of selling have shifted dramatically in our digital world. The customer’s buying journey has changed and wants to talk with us much later in their journey while purchasing on a subscription/adoption model vs big bang.  With all the information sources available to […]

Stop Convincing, Start Connecting and Inspiring

A group of three diverse business professionals walking and discussing on a city street, with modern office buildings in the background.

The Power of the Subconscious Mind The subconscious mind is working all the time. Every piece of information that you have ever smelled, touched, felt, heard, seen, or talked about is stored in your subconscious mind. That is billions, or even trillions, of bits of data living in every single person’s mind, below the surface.  […]

The Subconscious Mind and Business Relationships

Two professionals working together on a laptop in a modern office setting, discussing and collaborating on a project.

Today’s workplace is fast-paced. Understanding the effect of the subconscious mind on business relationships is crucial. It can play a key role in improving communication and productivity. This article explores how our subconscious influences work environments. It provides practical ways to use the subconscious mind to improve business relationships.  Understanding the Subconscious Mind The subconscious […]

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Stacey Wber

Managing Partner
  • Stacey@ci2advisors.com
Education:
  • Viterbo University Bachelor of Arts - BA, Business Administration - specialization in Management and Computer Information Systems

Stacey has deep experience in product management. After managing products and product management teams for 10 years, she joined Pragmatic Institute (formerly Pragmatic Marketing), teaching thousands of product management professionals the functional skills they needed to manage products in a profitable way. In 2018, she started her own company, Soaring Solutions, LLC, providing custom training development and delivery, coaching, and consulting for Product Management & Marketing teams. Stacey also collaborated to create the Quartz Open Framework, Product Growth Leaders, and Market-Driven Business.

Over these 25 years, Stacey repeatedly noticed that understanding the form and function of the job does not necessarily ensure success in product management. Product professionals also need to understand people — how to form authentic relationships quickly, even in a virtual world. They need to know how to connect and understand their teams and their markets, so they can inspire their companies, their teams, and their market’s buyers, users, and influencers. Stacey became a Managing Partner at CI2 Advisors because their Dynamic Relationship ModelTM will help close this gap, elevating the business outcomes and career trajectory of Product Managers and Product Marketing Managers. She’s excited to help you learn, practice, and apply these “soft skills” for greater alignment, productivity, profitability, and pleasure in your job.

The Cost of Miscommunication: Reflecting on its Impact and Opportunities for Improvement

  • Think of the last time where miscommunication or misunderstanding caused a problem or delay at work.
  • What was the negative impact on time, other costs, revenue or customer satisfaction?
  • Think of a recent strategic initiative, sales cycle or project that was less successful than expected. What role did miscommunication play?
  • How often do you think miscommunications are happening among and between other people in your company and customers? Do you really know?
  • If you could effectively eliminate or reduce miscommunications, would it positively impact your revenues, cost or margin?

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John Geraci

Founder & Managing Partner
  • jgeraci@ci2advisors.com
Education:
  • United States Military Academy at West Point
  • Emory University

John had over 40 years of executive leadership before becoming the Founder and CEO of Ci2 Advisors. His prior experiences includes: President at Information Associates, President at BlessingWhite (now GP Strategies), Partner at The Complex Sale, Executive VP at Advent Software, and Managing Partner at Unlimited Connections Consulting. John has also served on the boards of companies like ASM International, TraderTools, and FolioDynamix, as well as being an Advisor to the CEO at SCRA.

When John reflects on his time in executive level leadership, he realizes that effective communication was the leading factor in determining success or failure for business objectives. As the world of work began to change, John knew that communication would be even more difficult to convey effectively, and being about to connect with, understand, and inspire customers would be harder to do than ever – that is why he founded Ci2 Advisors. His passion for this work stems from his belief that when customers feel heard and understood, amazing things can happen within your customer relationships and overall business performance.