The High Cost of Miscommunication in Product Management and Product Marketing
By Stacey Weber In the fast-paced world of product management and product marketing, effective communication is not just a skill—it’s a necessity. Miscommunication can lead to costly mistakes, wasted resources, and missed opportunities. Let’s explore some real-world examples of how communication errors can have significant financial impacts. Imagine a scenario where a product manager is […]
If You Can’t Tell a Great Story, You’re Already Losing
By John Geraci In today’s hyperconnected world, the ability to tell a great story is no longer a “nice-to-have” — it’s the difference between making an impact or getting lost in the noise. If you can’t tell a story that cuts through the clutter, inspires action, and builds real human connection, then you’re already behind. […]
Six Key Reasons Your Profit Might be Suffering (And How to Fix Them)
By Stacey Weber If you follow my blog, you’ve heard all about my beliefs in doing market research. I believe that the best research is done face-to-face with real, authentic conversations between you and your buyers and users – current and potential. These human connections allow us insight into the most important problems that our […]
Why Some Stories Inspire Action While Others Get Ignored
By John Geraci, CI2 Advisors In today’s noisy world, stories have become our best shot at being heard. We’re all navigating a barrage of messages every day—emails, alerts, social posts, video calls, texts. In the middle of that digital chaos, most communication barely registers. But occasionally, a story cuts through. It lands. It lingers. It […]
Revitalize Your Market Perspective: Fresh Ideas for Spring
By Stacey Weber I think I can finally say that it is Spring in Wisconsin. It’s been a few weeks since we saw any snow, and the grass is getting greener every day. I’ve seen many of my favorite birds return (snowbirds that they are), including Sandhill Cranes, Baltimore Orioles, Rose-Breasted Grosbeaks. The vultures are […]
Most People Listen to Respond—The Best Listen to Understand
Most People Listen to Respond—The Best Listen to Understand By David Lynn, CI2 Advisors In today’s fast-paced world, listening has become a lost art. Most people don’t truly listen. They wait. They wait for their turn to talk. They wait to insert their opinion. They wait to correct or improve what someone else is saying. […]
Is Your Market Knowledge Distorted?
By Stacey Weber As product managers and product marketing professionals, understanding our market is crucial –but how often do we stop to consider whether our view of the market is accurate or distorted? Think about the places where you learn about the market. You might hear requests from salespeople. Salespeople occasionally have an idea or […]
Why Every High-Stakes Conversation Should Start with a Story
By John Geraci In business, some conversations carry more weight than others. They’re the ones that determine whether an opportunity moves forward, a team gets aligned, a client stays on board, or a key decision gets made. These high-stakes moments require more than a polished deck or perfectly rehearsed pitch. They demand connection—real, human connection […]
Human Connection at ProductCamp
By Stacey Weber This weekend, I had the incredible opportunity to attend ProductCamp St. Louis. This was a very well-organized and well-attended event, thanks to the great team who volunteered their time to put this together. Jeff Lash and crew (Sarah Ramrup, Brendan Sullivan, Martha Valenta, and all the volunteers) did a really lovely job […]
Data Won’t Win Hearts—But a Story Will
By David Lynn In the world of sales and service, we’ve been trained to trust the numbers. We track conversion rates, ticket resolution times, net promoter scores, and average deal size. We measure performance in percentages, progress in dashboards, and potential in forecasts. And while all of that is necessary—it’s not enough. Because data might […]