Why Every High-Stakes Conversation Should Start with a Story

By John Geraci In business, some conversations carry more weight than others. They’re the ones that determine whether an opportunity moves forward, a team gets aligned, a client stays on board, or a key decision gets made. These high-stakes moments require more than a polished deck or perfectly rehearsed pitch. They demand connection—real, human connection […]

Human Connection at ProductCamp

By Stacey Weber This weekend, I had the incredible opportunity to attend  ProductCamp St. Louis. This was a very well-organized and well-attended event, thanks to the great team who volunteered their time to put this together. Jeff Lash and crew (Sarah Ramrup, Brendan Sullivan, Martha Valenta, and all the volunteers) did a really lovely job […]

The Evolving Role of Product Management in the Age of AI

By Stacey Weber When I took my first position in product management, I thought the most important thing that development and the organization wanted from me was to be deeply intertwined with development, helping to dictate features and drive the schedule. After experiencing strong resistance to my first requirement document, which included screenshots, I had […]

Empowering Your Team to Uncover Root Problems

By Stacey Weber In the fast-paced world of product management and product marketing, understanding the market’s needs is crucial. It’s not just about identifying problems worth solving but also about teaching your team to do the same. This guide aims to equip product management and product marketing professionals with the skills to train their sales, […]

The Hidden Key to Success

By Stacey Weber In the world of product management and product marketing, technical skills and knowledge are undoubtedly important. However, the true essence of success in these roles lies in the ability to build authentic connections with the people around you. No matter how well-versed you are in the responsibilities of product management or how […]

Market Leadership Takes a Village

Over my twenty-five years working with businesses, and product management in particular, there are certain discussions that seem to be on an infinite loop. One of those is, “who owns strategy?” I group this along with, “who’s responsible for P&L?” and “who’s the one throat to choke?” There are a myriad of ways to approach […]

Feature Requests: Friend or Foe?

Feature requests are a constant companion of most product managers. It seems like no matter where you go, someone has an idea — AKA a feature request — for your product. Some people hail these feature requests, proclaiming them the silver bullet of product evolution. Other product professionals view these constant requests as the bane […]

Product Management is like Internet Connectivity

By Stacey Weber A few weeks ago, we were on a roadtrip – heading home from Arizona to Wisconsin. It was already dark when we reached Colorado, driving north near the eastern border of the state on some highway that shall remain unnamed. It looked desolate, and then the music stopped as Pandora lost signal.  […]

Multiple Perspectives Drive a Solid Strategy

You know you need a strategy; you’ve seen the magic that happens when everyone is rowing in the same direction. Creating that vision and direction seems so much harder when you’re at the helm; everyone wants the best plan, but oftentimes, their ideas and convictions don’t appear to mesh well. A strong strategy gives guidance […]

You Can’t Please Everyone

By Stacey Weber Uncertainty is the nature of product management. After all, we are constantly predicting what the market will buy and forecasting what products and features will delight our users. That uncertainty can be hard to handle, and you’re surrounded by people who aren’t afraid to be vocal about their beliefs and opinions. It […]

Stacey Wber

Managing Partner
Education:

Stacey has deep experience in product management. After managing products and product management teams for 10 years, she joined Pragmatic Institute (formerly Pragmatic Marketing), teaching thousands of product management professionals the functional skills they needed to manage products in a profitable way. In 2018, she started her own company, Soaring Solutions, LLC, providing custom training development and delivery, coaching, and consulting for Product Management & Marketing teams. Stacey also collaborated to create the Quartz Open Framework, Product Growth Leaders, and Market-Driven Business.

Over these 25 years, Stacey repeatedly noticed that understanding the form and function of the job does not necessarily ensure success in product management. Product professionals also need to understand people — how to form authentic relationships quickly, even in a virtual world. They need to know how to connect and understand their teams and their markets, so they can inspire their companies, their teams, and their market’s buyers, users, and influencers. Stacey became a Managing Partner at CI2 Advisors because their Dynamic Relationship ModelTM will help close this gap, elevating the business outcomes and career trajectory of Product Managers and Product Marketing Managers. She’s excited to help you learn, practice, and apply these “soft skills” for greater alignment, productivity, profitability, and pleasure in your job.

The Cost of Miscommunication: Reflecting on its Impact and Opportunities for Improvement

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John Geraci

Founder & Managing Partner
Education:

John had over 40 years of executive leadership before becoming the Founder and CEO of Ci2 Advisors. His prior experiences includes: President at Information Associates, President at BlessingWhite (now GP Strategies), Partner at The Complex Sale, Executive VP at Advent Software, and Managing Partner at Unlimited Connections Consulting. John has also served on the boards of companies like ASM International, TraderTools, and FolioDynamix, as well as being an Advisor to the CEO at SCRA.

When John reflects on his time in executive level leadership, he realizes that effective communication was the leading factor in determining success or failure for business objectives. As the world of work began to change, John knew that communication would be even more difficult to convey effectively, and being about to connect with, understand, and inspire customers would be harder to do than ever – that is why he founded Ci2 Advisors. His passion for this work stems from his belief that when customers feel heard and understood, amazing things can happen within your customer relationships and overall business performance.