Why Every High-Stakes Conversation Should Start with a Story

By John Geraci In business, some conversations carry more weight than others. They’re the ones that determine whether an opportunity moves forward, a team gets aligned, a client stays on board, or a key decision gets made. These high-stakes moments require more than a polished deck or perfectly rehearsed pitch. They demand connection—real, human connection […]
Data Won’t Win Hearts—But a Story Will

By David Lynn In the world of sales and service, we’ve been trained to trust the numbers. We track conversion rates, ticket resolution times, net promoter scores, and average deal size. We measure performance in percentages, progress in dashboards, and potential in forecasts. And while all of that is necessary—it’s not enough. Because data might […]
Why Your Stories Fall Flat (And How to Fix Them Fast)

By John Geraci In today’s fast-moving, hyper-connected world, most people are drowning in content. Emails. Ads. Notifications. DMs. Meetings. AI-generated everything. We’re all moving a mile a minute, bombarded from every direction—and constantly deciding what to pay attention to and what to ignore. So if your story isn’t landing, it’s not because storytelling doesn’t work.It’s […]
Feature Requests: Friend or Foe?

Feature requests are a constant companion of most product managers. It seems like no matter where you go, someone has an idea — AKA a feature request — for your product. Some people hail these feature requests, proclaiming them the silver bullet of product evolution. Other product professionals view these constant requests as the bane […]
Sales And Service Collaboration, From Nice to Have to Must Have?

In the business world, sales teams and customer support teams work hand-in-hand to create better customer experiences and more room for revenue growth. Together, they form a dynamic partnership that fosters collaboration and encourages new ideas. However, too often, sales and customer service teams operate in silos, missing valuable opportunities to align their goals and […]
The Impact Of Transformational Listening

The Impact Of Transformational Listening According to a study from the University Of California, poor listening skills negatively impact 70% of all employees. This means frustrating misunderstandings, workplace errors, and eroded trust within teams. While developing active listening skills is a great start to combat this, it’s not enough to truly change how your business […]
Miscommunication And B2B Client Relationships In Your Business

Poor communication is one of the most damaging elements to a business. According to a study by Project.io, at least 66% of people say they worked with a different business due to poor communication. When you think about it, this type of reaction makes sense. Think back to the last time you had a conversation […]
Unlocking the Power of Listening: Addressing Common Inhibitors to Communication

In today’s fast-paced world, effective communication is more important than ever. Yet, despite our best intentions, we often find ourselves facing common inhibitors that hinder our ability to truly listen and understand one another. In this blog post, we’ll explore the importance of addressing these barriers and the transformative impact active listening can have on […]