Sales Gadgets Galore – Helpful or “Time Suck”

By John Geraci & Brad Childress It is no doubt that the methods of selling have shifted dramatically in our digital world. The customer’s buying journey has changed and wants […]
Stop Convincing, Start Connecting and Inspiring

The Power of the Subconscious Mind The subconscious mind is working all the time. Every piece of information that you have ever smelled, touched, felt, heard, seen, or talked about […]
The Subconscious Mind and Business Relationships

Today’s workplace is fast-paced. Understanding the effect of the subconscious mind on business relationships is crucial. It can play a key role in improving communication and productivity. This article explores […]
The Efficacy of Business Storytelling: A Catalyst for Success

In the realm of business, where data-driven decisions and analytical thinking often take the forefront, there exists an art form that has the power to captivate, engage, and inspire like […]
Unlocking the Power of Inspiration in Business: 5 Strategies for Success

In the fast-paced world of business, inspiration can be the driving force behind innovation, motivation, and growth. As a business leader or entrepreneur, you have the remarkable ability to inspire […]
Why Many B2B Customer-Facing Teams in Tech Struggle Today

New dynamics require a different set of skills across the organization John Geraci and Mel Cary, Managing Partners and Founders of CI Squared, LLC Selling technology and related services to other […]