The Power of Business Storytelling: Case Studies, and Best Practices

manager using storytelling to explain something to an employee

Storytelling is a great tool for connecting with your audience. Good business storytelling not only allows you to speak to your audience in an engaging way, it also allows you to connect with them emotionally. How can you utilize storytelling’s power in your business to capture attention and build trust? We have a few thoughts […]

The Impact Of Transformational Listening

A diverse group of colleagues engaging in a collaborative brainstorming session, symbolizing the concept of transformational listening in a business environment. They are sitting around a table with various stationery items, visually representing the open-mindedness and deeper connection advocated by transformational listening techniques.

The Impact Of Transformational Listening According to a study from the University Of California, poor listening skills negatively impact 70% of all employees. This means frustrating misunderstandings, workplace errors, and eroded trust within teams. While developing active listening skills is a great start to combat this, it’s not enough to truly change how your business […]

Miscommunication And B2B Client Relationships In Your Business

A group of five people sit around a table engaged in a discussion, with documents and charts spread out in front of them. They appear to be collaborating on a project, using laptops and taking notes. A small green plant is in the center of the table, adding a touch of nature to the workspace.

Poor communication is one of the most damaging elements to a business. According to a study by Project.io, at least 66% of people say they worked with a different business due to poor communication.  When you think about it, this type of reaction makes sense. Think back to the last time you had a conversation […]

Stop Convincing, Start Connecting and Inspiring

A group of three diverse business professionals walking and discussing on a city street, with modern office buildings in the background.

The Power of the Subconscious Mind The subconscious mind is working all the time. Every piece of information that you have ever smelled, touched, felt, heard, seen, or talked about is stored in your subconscious mind. That is billions, or even trillions, of bits of data living in every single person’s mind, below the surface.  […]