Great Storytelling Starts with Great Listening—Here’s How to Get Better
In a world dominated by noise, speed, and artificial intelligence, great storytelling is more essential than ever. It’s how we make sense of complexity, break through the digital clutter, and […]
The High Cost of Miscommunication in Product Management and Product Marketing
By Stacey Weber In the fast-paced world of product management and product marketing, effective communication is not just a skill—it’s a necessity. Miscommunication can lead to costly mistakes, wasted resources, […]
Why Some Stories Inspire Action While Others Get Ignored
By John Geraci, CI2 Advisors In today’s noisy world, stories have become our best shot at being heard. We’re all navigating a barrage of messages every day—emails, alerts, social posts, […]
Why Every High-Stakes Conversation Should Start with a Story
By John Geraci In business, some conversations carry more weight than others. They’re the ones that determine whether an opportunity moves forward, a team gets aligned, a client stays on […]
Data Won’t Win Hearts—But a Story Will
By David Lynn In the world of sales and service, we’ve been trained to trust the numbers. We track conversion rates, ticket resolution times, net promoter scores, and average deal […]
Why Your Stories Fall Flat (And How to Fix Them Fast)
By John Geraci In today’s fast-moving, hyper-connected world, most people are drowning in content. Emails. Ads. Notifications. DMs. Meetings. AI-generated everything. We’re all moving a mile a minute, bombarded from […]
Sales and Services Teams Collaboration: Disconnect to Dynamic Success
Sales and service teams may be aiming for the same goal—satisfied, long-term clients—but too often, they operate independently from one another. This often results in missed opportunities, poor customer service, […]
Sales And Service Collaboration, From Nice to Have to Must Have?
In the business world, sales teams and customer support teams work hand-in-hand to create better customer experiences and more room for revenue growth. Together, they form a dynamic partnership that […]
The Power of Business Storytelling: Case Studies, and Best Practices
Storytelling is a great tool for connecting with your audience. Good business storytelling not only allows you to speak to your audience in an engaging way, it also allows you […]
Efficiency or Effectiveness? It’s all about the People!
By John Geraci & Brad Childress In our previous post we commented on the proliferation of sales tools and technologies that have hit the market in the last several years. […]