Data Won’t Win Hearts—But a Story Will
By David Lynn In the world of sales and service, we’ve been trained to trust the numbers. We track conversion rates, ticket resolution times, net promoter scores, and average deal […]
Why Your Stories Fall Flat (And How to Fix Them Fast)
By John Geraci In today’s fast-moving, hyper-connected world, most people are drowning in content. Emails. Ads. Notifications. DMs. Meetings. AI-generated everything. We’re all moving a mile a minute, bombarded from […]
Empowering Your Team to Uncover Root Problems
By Stacey Weber In the fast-paced world of product management and product marketing, understanding the market’s needs is crucial. It’s not just about identifying problems worth solving but also about […]
The Hidden Key to Success
By Stacey Weber In the world of product management and product marketing, technical skills and knowledge are undoubtedly important. However, the true essence of success in these roles lies in […]
Market Leadership Takes a Village
Over my twenty-five years working with businesses, and product management in particular, there are certain discussions that seem to be on an infinite loop. One of those is, “who owns […]