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Crafting Your Storytelling Library: A Guide to Building a Powerful Narrative Repository

A library of stories.

In the dynamic landscape of business, the ability to tell compelling stories is a skill that sets successful brands and leaders apart. Stories have the power to engage, inspire, and drive results like no other form of communication. To harness this power consistently, it’s essential to build a storytelling library—a repository of narratives that align […]

The Efficacy of Business Storytelling: A Catalyst for Success

In the realm of business, where data-driven decisions and analytical thinking often take the forefront, there exists an art form that has the power to captivate, engage, and inspire like no other: business storytelling. Beyond mere words on a page or a captivating narrative, business storytelling is a strategic tool that can transform how you […]

Unlocking the Power of Inspiration in Business: 5 Strategies for Success

In the fast-paced world of business, inspiration can be the driving force behind innovation, motivation, and growth. As a business leader or entrepreneur, you have the remarkable ability to inspire those around you, fostering a culture of creativity and determination. In this blog post, we’ll explore five effective strategies to inspire people in business and […]

Why Many B2B Customer-Facing Teams in Tech Struggle Today

New dynamics require a different set of skills across the organization John Geraci and Mel Cary, Managing Partners and Founders of CI Squared, LLC Selling technology and related services to other businesses depend on a broad cross-section of employees to attract new customers and manage ongoing relationships with them. These relationships typically involve complex sales and […]

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Stacey Wber

Managing Partner
  • Stacey@ci2advisors.com
Education:
  • Viterbo University Bachelor of Arts - BA, Business Administration - specialization in Management and Computer Information Systems

Stacey has deep experience in product management. After managing products and product management teams for 10 years, she joined Pragmatic Institute (formerly Pragmatic Marketing), teaching thousands of product management professionals the functional skills they needed to manage products in a profitable way. In 2018, she started her own company, Soaring Solutions, LLC, providing custom training development and delivery, coaching, and consulting for Product Management & Marketing teams. Stacey also collaborated to create the Quartz Open Framework, Product Growth Leaders, and Market-Driven Business.

Over these 25 years, Stacey repeatedly noticed that understanding the form and function of the job does not necessarily ensure success in product management. Product professionals also need to understand people — how to form authentic relationships quickly, even in a virtual world. They need to know how to connect and understand their teams and their markets, so they can inspire their companies, their teams, and their market’s buyers, users, and influencers. Stacey became a Managing Partner at CI2 Advisors because their Dynamic Relationship ModelTM will help close this gap, elevating the business outcomes and career trajectory of Product Managers and Product Marketing Managers. She’s excited to help you learn, practice, and apply these “soft skills” for greater alignment, productivity, profitability, and pleasure in your job.

The Cost of Miscommunication: Reflecting on its Impact and Opportunities for Improvement

  • Think of the last time where miscommunication or misunderstanding caused a problem or delay at work.
  • What was the negative impact on time, other costs, revenue or customer satisfaction?
  • Think of a recent strategic initiative, sales cycle or project that was less successful than expected. What role did miscommunication play?
  • How often do you think miscommunications are happening among and between other people in your company and customers? Do you really know?
  • If you could effectively eliminate or reduce miscommunications, would it positively impact your revenues, cost or margin?

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John Geraci

Founder & Managing Partner
  • jgeraci@ci2advisors.com
Education:
  • United States Military Academy at West Point
  • Emory University

John had over 40 years of executive leadership before becoming the Founder and CEO of Ci2 Advisors. His prior experiences includes: President at Information Associates, President at BlessingWhite (now GP Strategies), Partner at The Complex Sale, Executive VP at Advent Software, and Managing Partner at Unlimited Connections Consulting. John has also served on the boards of companies like ASM International, TraderTools, and FolioDynamix, as well as being an Advisor to the CEO at SCRA.

When John reflects on his time in executive level leadership, he realizes that effective communication was the leading factor in determining success or failure for business objectives. As the world of work began to change, John knew that communication would be even more difficult to convey effectively, and being about to connect with, understand, and inspire customers would be harder to do than ever – that is why he founded Ci2 Advisors. His passion for this work stems from his belief that when customers feel heard and understood, amazing things can happen within your customer relationships and overall business performance.