Pre-commitment: The Mistake that Keeps on Giving
By Stacey Weber The fictional product manager – we’ll call him Pete – starts work early one Monday, eager to find out how the team is progressing with requirements analysis, design, and (his real goal) scheduling. Pete knows that most of the team isn’t in the office yet – but he gets an email from […]
Keep Your Eyes Open
By Stacey Weber One of the most difficult things about being a product manager is that you’re confronted with every failure, real or imagined. If development falls behind schedule, they’ll (hopefully) come to you with the information. When an executive makes a promise to a large customer, you’ll be the one expected to deliver. If […]
The Product Manager – Translator Extraordinaire
By Stacey Weber Whenever I travel outside the U.S., I am struck by the number of people who speak multiple languages fluently. On one particular trip, I was in the Brussels airport. The ticket counter agent was speaking at least 4 languages – and she knew them so well that she could quickly switch between […]
Time Management Tips for Product Managers
By Stacey Weber The world is busy, work is busy, and there are only so many hours in a day! It seems like we’re constantly being asked to do more with fewer resources. Without good time management skills, product managers carry a high risk of burn out. Here are my top 10 tips to manage […]
Creating Cross-Functional Magic
By Stacey Weber I’ve been contemplating the communication skills that product professionals (Product Managers, Product Owners, Product Marketing Managers, etc.) need to succeed. My last post touched on one of those skills – translating between the varied members of our team. Today, I’ve been thinking about the power that lies in your interactions with cross-functional […]
So tell me…… How do you answer the most basic question?
By Rich Nutinsky How often are you asked to describe your product? How much time do you spend re-thinking the product story each time? A big time-saver is to be prepared ahead of time – create it once, and re-use it as and where needed. I spent almost 20 years teaching product professionals the ins […]
Marketing on a Shoestring Budget? Make the right choices!
By Stacey Weber Getting your message to the right people, motivating them to investigate further or to purchase your product, is key to meeting your product’s goals. Most Product Marketing Managers will have to make difficult decisions as they decide where to spend their limited budgets. Do not despair! Marketing can be done on a […]
The only constant is change – How to Handle it Effectively
By Stacey Weber You would think that bit of wisdom – “The only constant is change” – was penned by someone who really understands technology product management and marketing. It wasn’t. People have been dealing with constant change forever – and the Greek philosopher Heraclitus of Ephesus, author of the quote, knew it about 2,500 […]
Getting the Message Right
By Stacey Weber We could have unlimited budget, run every marketing campaign our hearts desire, and still end up missing the market on revenue goals. Without the right message, all of our efforts fall short of their potential. How do we get the message right? How do we find the right things to focus on? […]
Get Better Products With Stories
By Stacey Weber One of the more difficult aspects of product management is figuring out how to communicate effectively with many different types of people. It’s even difficult to get advice in this area, because the people part feels complicated and “messy”. And yet – this is also the most important thing for you to […]